Kraken Rum?

We've been "Kraken" jokes about what on earth our new "Krak'en Coke" Sunday night special at Bailey's could possibly be. I was betting on another disgusting bottled concoction being pushed by one of our liquor reps. (For example, Tito's Vodka, or Effen Vodka, ever heard of them?) I'm eating my words....

I walked in last Saturday to find this gem sitting on the counter. The bottle is BEAUTIFUL. It's label has the look and feel of a letter pressed print, though no matter how hard I look at it, or google it, I can't figure out if its the real deal or some fancy ink-jetting. Proximo Spirits pulled out all the stops with the branding and marketing of their newest product as well, check out the website, book, posters, etc., HERE.